If you have a strong website, the only other item you really need is a business card. No brochures, no pamphlets, no postcards….just a good business card.
Why? Because when you start out, this business is all about relationships and face-to-face marketing. All the marketing materials beyond the business card allow you to hide behind them and will usually will not help you earn new business, only hinder you. You are your best salesperson and a person hearing you explain your business is much more likely to hire you than a person reading about your business on a piece of paper (if they even read it).
The potential clients that do want to know more about your business can go to your website that you will list on your business card.
So make sure that you have a good quality card that gives the right image and all the necessary information. Here are some excellent sites to help you on your way:
- How to Design Your Business Card
- What Makes a Good Business Card?
- Moo- Clean business cards if you cannot afford custom printed cards. I have no affiliate relationship with Moo and am sharing their site only because I love what they do.
There will be times that you may want a brochure and having business stationery is excellent for letters, invoicing, and any other correspondence. However, it isn’t necessary and won’t earn you additional business.
Your business will succeed or fail without fancy stationary so please start with what matters:
- High quality, consistent service at a price your market will bear.
- A targeted market and a plan of how to meet those people face-to-face.
- Consistent networking.
- A strong website and business card.
And once you have your card, always have some on you. I’ve heard women in my gym locker room talk about how overwhelmed they are and have won their business by pulling a card out of my gym bag. You never know when you may meet a client so keep a stack of cards in your bag, your wallet, your car, or whatever you have on you most of the time.
Sorry if this post is a bit heavy handed. Too many people email me about how they’ve spent many hundreds on mailers that haven’t earned them a single client. While I will post more on marketing down the line, I want to stress the importance of getting out there and meeting your target market…it’s hands down the best way to grow your business.