In running my concierge business and starting this how-to site, I did a lot of research and A LOT of reading. If you’re looking for some resources that delve deeper into the topics I’ve covered, here are a select few of my favorites.
Stay on top of your tasks with Getting Things Done: The Art of Stress-Free Productivity by David Allen. I’m not sure what I would do without the GTD philosophy and, more specifically, the resources that came out of it being defined. For an excellent blog on GTD, check out 43Folders.
To market successfully without blowing your budget, Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson is an excellent read. It will give you tools you need to successfully market your business with the greatest cost/benefit ratio and will help prevent you from making some costly mistakes. I haven’t read it, but in finding Guerrilla Marketing, I see that he has come out with Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits. I’ll be checking that one out!
To build your network, How to Win Friends & Influence People by Dale Carnegie is one of the best selling books of all time. It may be old, feel outdated in parts, and drive you a little crazy, but he makes excellent points that apply to sales and public relations. It’s worth the read…or skim.
If you fancy yourself entrepreneurial and your concierge business is your first foray into starting and running your own company, please read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber. This book will be an eye opener for some and it will read as common sense to others. Either way, it’s a best seller for a reason and will give you a better idea of what you are about to walk into. It also helps you consider the type of business you want to create – a key thought process for anyone to go through. While it would be best to read before you start you company, it can help you shift your company into what you want it to be as well.
Some other key topics I’d love to recommend books or blogs for are accounting, understanding financial reports, and a more in-depth look into developing and analyzing a business plan. However, the books I read for these were heavy textbooks during my MBA that I don’t think anyone would thank me for recommending.
So a request to my readers: if you have any recommendations on these missing topics or other books you love, please share!